Topic cluster
App distribution
China app distribution is a multi-store, multi-filing operation: Android lives outside Google Play, the App Store has its own China rules, and app filing, software copyright, ISBN or content licenses gate the way before growth spend makes sense. This cluster runs the whole sequence — publish, keep compliant, then scale user acquisition across the Chinese ad platforms.
56 guides in this cluster
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Pillar guides
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Guide Publish an app in China — filings then multi-store launch
Publishing an app in Mainland China is a gate program — entity or partner, filings, then Apple and/or multi-store Android. Google Play is not the default channel.
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Guide App stores in China — select, don’t collect
App stores in China are Apple App Store China plus OEM and third-party Android markets — Huawei, OPPO, vivo, Xiaomi, Tencent MyApp. Select a short publish list; do not collect every store.
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Guide China ads map — match goal, channel, and user
China ads work when goal, channel, and user match — exposure, acquisition, conversion, or App monetization — not when you buy every platform at the lowest CPM.
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